We worked with Toronto agency HQvB to take their offline/outdoor campaign for Growers Cider online. The outdoor creative focused on the ‘all natural’ aspect of Growers Cider and featured nudists enjoying themselves in their ‘au naturale’ state. To bring this idea to life online, we produced, designed and developed a site where consumers could ‘nudify’ their own photos – and even have a chance at winning some money for doing so via an online photo contest.
