In late 2009 we worked with Lexus AOR Dentsu to create an interactive touchscreen as part of their cross-media campaign for the launch of the Lexus HS – the world’s first hybrid-only luxury vehicle. Lollipop’s role involved shooting the car, post production and the development of the touchscreen experience.
The touchscreen debuted at Pearson International Airport in Toronto and was delivered on two screens that surrounded the vehicle.
Here are a few pics from the shoot:
And the evolution through post from shoot to final:
Some shots of the final design and touchscreen:
