Working with Appleton agency HQvB, we developed a mobile site featuring signature Appleton Rum cocktails and recipes. Consumers access the mobile content via QR codes that are placed throughout the Appleton Rum global web site. The idea was to create a quick and accessible way for consumers to understand what they need to buy to make each drink, along with expert tips and commentary on mixing the perfect Appleton Rum cocktail.
Lollipop shot and produced sixteen drink recipe videos with four professional bartenders. We then designed and built the mobile experience for hqvb, creating regional versions of the content in English, Spanish and French.
If you’re mobile device has a QR Reader, you can check out some of the videos by scanning these codes, or by visiting the site at appletonestate.com:
And here’s one of the videos….the Exceptional Royal Aperitif:
