We worked with Bos in Toronto to create an augmented reality experience for Vextini ready-to-pour martinis. Print ads containing an AR marker drove consumers to a site to unlock a variety of scenarios – the key idea being that you’re likely to miss some great party action if you have to spend time mixing martinis the traditional way. With Vextini, you won’t miss any of the action.
Lollipop handled the shoot for the print and web, working with Matt Barnes at Westside. We also designed and produced the site, working closely with Bos to match the Art Direction and tone of the print to create a seamless experience.
Here’s an overview of the campaign:
And a few stills from the site:
