Working with Dentsu, we created a site to support the launch of the Legendary Biru campaign for Sapporo Beer. The creative for the campaign tells the story of the brewing process, weaving Japan’s deep cultural heritage into the narrative.
The site itself is centered on a character – the Sage – that is the keeper of the legend of Sapporo. He leads visitors on a ‘treasure hunt’ through the site where the goal is to collect a number of hidden scrolls. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they’ve discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan. Check it out at here.
Lollipop designed and built the site, in addition to shooting the sage video. Sons & Daughters shot the live action, while Crush created the CG, mattes and final compositing.
Here’s an overview of the site:
And a few screen grabs from the site:
